Introduction
A New Zealand-based startup aimed to design and produce its own brand of phone cases using 100% recyclable materials. Their goals included meeting stringent European environmental standards while operating on a limited budget. As a new business, they were faced with the challenge of finding a manufacturer willing to support mold making and injection molding for low volume production (initial MOQ of 500 pcs) without compromising quality. After extensive research, they partnered with YG to turn their vision into reality.
The Challenge: Balancing Sustainability, Low MOQ, and Cost Efficiency
The client required:
- Eco-certified materials: Compliance with EU and U.S. regulations (RoHS).
- Low MOQ flexibility: If the brand has its own design and wants to make molds and injection molding to ensure the quality and uniqueness of its product, most manufacturers require an MOQ 1,000 or more, creating financial strain for the startup.
- Rapid market testing: A cost-effective solution to launch a pilot batch and gauge consumer response.
YG’s Solution: Tailored Support for Startups
As a start-up friendly manufacturer，YG addressed these challenges through:
- Small-Batch Production: Supports mold making and injection molding for small lot orders, accepted an initial order of 500 pcs, enabling the client to minimize upfront costs and inventory risks.
- Certified Eco-Material Options: Provided a curated selection of recyclable materials (recycled TPU and bio-based plastics) pre-tested for compliance with international standards like RoHS.
- Cost Optimization: Leveraged YG’s expertise in sustainable manufacturing to recommend material and process efficiencies without sacrificing quality.
Results: Accelerating Growth for a Sustainable Brand
- Successful Product Launch: The eco-friendly phone cases were designed, produced, and delivered within 2 months, entering markets in New Zealand, Europe, and the U.S.
- Strong Market Reception: First-month sales exceeded projections, with a 20% repeat purchase rate driven by positive consumer feedback on sustainability.
- Long-Term Partnership: Impressed by YG’s reliability, the client plans to collaborate on new designs for the next quarter and prioritize YG for future product lines.
Client Testimonial
“YG understood our constraints as a startup and delivered exactly what we needed—low MOQ production, expert guidance on eco-materials, and seamless certification support. Their flexibility allowed us to focus on building our brand.”
— By Mike Noganosh
Start Your Sustainable Manufacturing Journey with YG Today
Whether you’re a startup or an established brand, YG offers customized ODM solutions to bring your eco-friendly products to market. Contact us now:
Website: https://ygcases.com/
Email: info@yginno.com
Phone/WhatsApp: +86 137 1283 4040